Getting featured on a financial news website can help businesses present important announcements to an audience interested in companies, markets, investments, technology, and business developments. For startups and growing brands, financial media coverage can also provide another way to establish a professional public presence.
StreetInsider is a financial news platform that publishes market news, corporate developments, press releases, private company news, and other business related information. Its website currently includes sections covering areas such as market news, press releases, SEC filings, and company developments.
So, how can a business improve its chances of getting featured?
Understand What Financial News Websites Look For
The first step is understanding what makes a story suitable for a financial audience.
Financial news is generally focused on information that has business, market, corporate, investment, or industry relevance.
Examples of potentially useful story angles include:
- New product or service launches
- Business expansion
- Funding announcements
- Strategic partnerships
- Corporate milestones
- New market entry
- Executive appointments
- Financial technology developments
- Industry research
- Major business achievements
- Important company announcements
The key is to focus on what happened and why it matters, rather than simply describing how great the company is.
Start With a Strong News Angle
A weak press release usually starts with promotional language.
For example:
“Our company is a leading and innovative provider of high quality solutions.”
This does not give a financial publication much information to work with.
A stronger approach would be:
“XYZ Technologies Launches a New Financial Platform Designed to Simplify Cross Border Payments for Small Businesses.”
The second headline immediately communicates an event, a product, and a market problem.
A good financial news story should have a clear reason for being published now.
Make the Announcement Specific
Specific information makes a story easier to understand.
Instead of making broad claims, include relevant details such as:
- What the company has launched
- When the development happened
- Where it is being introduced
- Who the product or service is designed for
- What problem it addresses
- What markets are involved
- What the company plans to do next
Specific details can make the announcement feel more substantial and informative.
Include Relevant Numbers
Numbers can add useful context to a financial story.
Depending on the announcement, this might include:
- Funding amounts
- Customer growth
- Number of markets served
- Transaction volume
- Product adoption
- Revenue milestones
- Expansion figures
- Research findings
- Investment amounts
However, businesses should only use figures that are accurate and can be supported by their own records or appropriate documentation.
Avoid adding impressive sounding numbers simply to make a press release appear more newsworthy.
Write for a Financial Audience
A financial publication has a different audience from a general lifestyle publication.
Readers may be interested in:
- Business performance
- Market developments
- Investment activity
- Corporate strategy
- Technology
- Industry trends
- Company expansion
- Financial developments
Your press release should therefore explain the business significance of the announcement.
For example, a technology company launching a new platform can explain the market problem it addresses and the industry segment it is targeting instead of focusing entirely on product features.
Use a Clear Headline
The headline is one of the most important parts of the announcement.
A good headline should tell readers what happened.
For example:
Fintech Company Launches New Payment Platform for International Businesses
or
Technology Startup Expands Operations Into Three New Markets
or
Financial Platform Announces New Tools for Small Business Investors
These headlines are straightforward and allow readers to understand the announcement immediately.
Keep the Introduction Strong
The first paragraph should provide the most important information.
Readers should quickly understand:
- Who is making the announcement
- What happened
- Why it matters
- Where or when the development is taking place
Avoid spending the first several paragraphs talking about the company’s history before explaining the actual news.
Add Executive Quotes Carefully
A quote from a founder, CEO, or executive can give a company announcement a human perspective.
However, the quote should add something useful.
Instead of:
“We are incredibly excited about this fantastic opportunity.”
Consider a quote that explains the company’s reasoning, market direction, or objective.
For example:
“Our expansion allows us to serve businesses that have traditionally faced difficulty accessing international payment infrastructure.”
The second type of quote provides information rather than simply expressing excitement.
Make the Story Relevant to Current Industry Developments
A company announcement becomes more interesting when it connects with a broader industry trend.
For example, a fintech company launching a product could explain how its development relates to changes in digital payments.
A technology company could discuss how its product addresses a growing business need.
A crypto company could explain how its project relates to a specific development within the digital asset industry.
The connection should be factual and relevant rather than artificially added for promotional purposes.
Avoid Making the Article Look Like an Advertisement
One of the biggest mistakes businesses make is turning their press release into an advertisement.
Financial news content should provide information rather than repeatedly telling readers to buy something.
Avoid excessive use of phrases such as:
- Best in the industry
- Number one company
- Revolutionary product
- Guaranteed results
- Unmatched service
- World’s leading platform
Unless such claims can be objectively supported, they can make the article sound promotional.
A factual and informative approach is generally more appropriate for financial media.
Consider a Professional Press Release Distribution Service
Businesses that want to place announcements on financial news platforms can use a press release distribution service to handle preparation and submission.
For companies specifically looking for a StreetInsider focused press release option, PRWire.online’s Street Insider Crypto Press Release provides a dedicated distribution option for crypto related announcements.
The important part is still the quality of the underlying announcement. Distribution can put a story in front of a publication, but the content needs to communicate a legitimate and clearly structured business development.
Prepare Your Company Information
Before submitting a press release, have the basic company information ready.
This can include:
- Company name
- Company website
- Business description
- Headquarters or operating location
- Founder or executive information
- Contact information
- Announcement details
- Relevant statistics
- Executive quote
- Supporting background information
Having these details ready can make the preparation process much easier.
Choose the Right Story
Not every company update needs to become a financial news story.
Routine internal activities may not provide enough news value.
Instead, focus on developments that represent a meaningful change for the business or its customers.
For example:
Less suitable:
“We continue to improve our customer service.”
More specific:
“XYZ Financial Launches 24 Hour Support Across Five New International Markets.”
The second announcement gives readers a clear development to understand.
Think Beyond the Initial Publication
Getting featured is only one part of a broader media strategy.
Once an article is published, businesses can use the coverage as part of their communications activities.
For example, the published coverage can be referenced when:
- Updating a company press page
- Sharing company news on social media
- Communicating with potential partners
- Updating an investor presentation
- Building a media coverage section
- Introducing a new company milestone
The goal is to make useful media coverage part of the company’s wider communication strategy.
Financial Media Coverage Can Support Brand Visibility
A feature on a financial news platform can give customers, investors, partners, and industry professionals another place to learn about a company.
This is particularly useful for businesses operating in competitive industries where establishing a recognizable public presence takes time.
Consistent and factual coverage can help build a stronger information footprint around the company.
Frequently Asked Questions
How can I get my company featured on StreetInsider?
Start with a newsworthy business announcement and prepare a clear, factual press release. You can then use an appropriate distribution or publication service to submit the announcement.
What type of companies can benefit from financial news coverage?
Startups, fintech companies, financial services businesses, technology companies, investment firms, crypto businesses, and other organizations with relevant business developments may find financial media coverage useful.
What makes a press release newsworthy?
A meaningful company development, product launch, funding announcement, expansion, partnership, research finding, executive appointment, or significant business milestone can provide a potential news angle.
Should a press release sound promotional?
It should generally be informative rather than read like an advertisement. Focus on the actual development, supporting facts, relevant numbers, and why the announcement matters.
Should I include company statistics?
Relevant and accurate statistics can provide useful context. Only include figures that are factual and appropriate for the announcement.
Can startups get financial media coverage?
Yes. Startups can develop stories around launches, funding, expansion, partnerships, technology developments, research, and other meaningful milestones.
Final Thoughts
Getting featured on a financial news website starts with having something worth reporting.
A strong announcement should have a clear news angle, specific information, relevant numbers, useful context, and a straightforward writing style. Rather than trying to make the company sound impressive through promotional language, focus on giving readers a clear understanding of what happened and why it matters.
For businesses seeking financial media visibility, a well prepared press release combined with the right distribution approach can become an important part of a broader brand communication strategy.